A video is an irresistible tool when it comes to marketing and promotion. It helps you make your marketing message more persuasive.

Merkle’s Jay Miller has published a new blog post titled ‘How Marketers Can Fully Leverage the Power of Video’ to help marketers improve their marketing with the integration of video.

He says, “Smart marketers are already ahead of shifting consumer proclivities toward streaming video and now all marketers need to take this development to heart.

Video strikes emotional chords and can convey empathy and tone. It’s proven to drive a 9X improvement in recall vs. text, which is why I remember Seinfeld quotes from 30 years ago, but struggle to recall an article I read yesterday. And, video has an uncanny knack for taking up a LOT of consumer time; consider your viewing habits over the last few months. But, despite its striking engagement properties, video has historically had significant marketing challenges. It’s been a medium that’s static, focused on mass-audiences – and has been costly to create, manage, and scale. But what if I told you that finally you can leverage video’s engagement power while mitigating those challenges through dynamic, individualization and delivered in real-time and at scale? Merkle, along with our technology partner SundaySky, is doing just that”.

How Marketers Can Fully Leverage the Power of Video

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