By staying connected with your target audience on social media, you can continue to promote your products and services. Running Facebook contests is one such strategy to engage your audience.

Social Media Examiner has published a new video  ‘How to Run a Profitable Facebook Contest’ to help you learn how to run profitable Facebook contests.

The SME team says, “Want to run a Facebook giveaway that attracts leads, not prize hunters? Looking for a plan to follow? Facebook marketing and advertising expert Allie Bloyd shares a 10-step strategy for planning a Facebook contest that delivers qualified leads and new customers.

You’ll learn how to choose a prize and timeline that are related to your overall business goal. You’ll also find advice to develop ad creative designed to convert more entries, and how to collect entries you can nurture through the customer journey after the contest ends. Finally, you’ll learn how to use your contest to re-engage past prospects or customers who haven’t purchased from you in a while”.

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