Your Guide to Real-Time Marketing
Real-time marketing refers to the process of marketing in real, or near, real-time. With this form of marketing, you can approach and sell to your prospects in real-time.
HubSpot contributor Rebecca Riserbato has published a short guide on
She says, “Real-time marketing helps you provide relevant messaging that is tailored to your audience’s wants, interests, and needs.
One way for marketers to implement a real-time marketing strategy is to have an active social media presence.
Your social media team will often be the first people to know about a current fad or trend if they’re implementing social listening (which they should be).
Additionally, you can learn more about your audience and their current interests by looking at your own data.
For instance, you can look at your website or social media analytics to discover the most popular topics of conversation. You can also learn what questions your audience is asking through social listening tools“.
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