SEO Planning: Aligning to Corporate Goals [Podcast]
Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Aligning to Corporate Goals’ featuring Jordan Koene and Benjamin Shapiro.
Episode Overview:
Join host Ben as he kicks off SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene as they discuss the first planning step – Company goal alignment. Together they discuss the best processes to follow that will ensure companies enter 2021 on the right foot.
Aligning with company goals involves taking a step out of the day-to-day processes of SEO to determine how to drive traffic that fulfills greater company goals. Contributing to alignment setting in bigger companies is a more difficult task than smaller companies. In order to create influence in larger organizations, SEOs must speak the language other departments and teams use to effectively communicate initiatives.
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