CMI Shares 100+ Content Marketing Predictions for 2021
Content marketing continues to grow with time. With newer platforms and distribution channels, it has enables marketers to improve their sales.
Content Marketing Institute contributor Stephanie Stahl has published an article highlighting 100+ content marketing predictions for 2021.
She says, “Read these prognostications as lenses for comparison with your thoughts about (and plans for) content marketing in 2021. And please share your predictions (and your thoughts about the ones shared here) in the comments.
Forget normal
Everything is different. Take all the old models, best practices, and “normal” strategies and throw them into a blender. Hit the pulse button a few times, then bin the whole thing. Now, laugh. You’re free. Content professionals need to expect that nothing is ‘normal’ anymore. The faster we adjust and embrace it, the stronger our work is going to be. – Ben H. Rome, AIHA
Embrace the MVP
Locusts? Frogs? It’s so hard to predict anything right now. Because of that, I expect more iterative content experiments in 2021. Having seen our big long-term plans get annihilated this year, content marketers will need to embrace the idea of minimum viable content. It’s test and learn all the time now. Everything else is too risky. – Andrea Fryrear, AgileSherpas”.
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