Improve Your Content Marketing with Heatmaps
You can use heatmaps to find less effective content and redesign it to improve the overall performance of your content marketing campaigns.
Search Engine Watch contributor Lyuthar Jacob has published a comprehensive article on improving content marketing with heatmaps
Jacob says, “Let’s find out some ways to supercharge your content strategy using heatmaps.
1. Find the missing pieces of the content puzzle
Once you have added content to your page, you will want to know not only how many people see that content, but how much is read. Do they read two lines then leave, or does your content hold their interest?
A scroll map will show how far down the page your visitors go, so you can tell how much of your content they are reading.
For example, let’s say that Tom writes a fascinating, in-depth webpage about growth hacking.
He explains about documents, cases, and what customers tend to do, and also reveals the reasons a lot of solutions are not useful”.
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