Search & Digital Marketing in 2021
Majestic blog team has published an article titled ‘Considering Search & Digital Marketing in 2021’.
The Majestic team says, “To survive and thrive in the new normal, the recommendation is for content diversity that is delivered as fast as humanly possible.
With Google giving us a pre-warning about Core Web Vitals, this is another huge area that we need to focus on.
When it came to ranking a site in Google, I previously used the analogy of a speeding car on the motorway. If it passes you at 100mph, you need to go at 120mph to catch it. So, if a site is aggressively marketing, winning great links and building content that satisfies the users query – you need to consistently outperform your competitor over a long stretch of time just to catch up. This meant that sites that have been around for a long time do better than new sites with a great deal of investment needed to achieve parity with incumbents”.
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