SEJ Shares Three Things You Must Know about SEO in 2021
The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer.
Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about SEO in 2021.
He says, “It’s important to know that search intent and demand are fluid – and much more so than I previously thought.
Understanding searcher intent is a critical part of a successful SEO strategy as you need to have a fundamental understanding of the intent behind a search query in order to build a page that satisfies that intent.
If your page is the best match for the intent, Google will rank your page in their results, simple as that (although making your page the best match is a bit more complicated).
But what happens when a global pandemic changes the search intent for a query?
Well, you either adapt or lose rankings”.
Comments are closed.
