With the passing time, the need for a strong social media strategy continues to gross as the number of social media users is growing constantly.

Entrepreneur magazine contributor Arash Derakhshan has shared four ways to develop a winning social media marketing strategy in 2021.

He says, “Here are a few ideas and suggestions that would help brands position themselves for success in 2021.

Relationship-based social media marketing

Maintaining engagement and growing followership in 2021 will be much harder than if we stick to the same routine strategies we have used in the past. 2020 has been a revolutionary year, and only your agility as a brand would sustain you going forward.

A few months ago, a study showed that about 75% of respondents don’t consider advertisements to be the truth. This is worrying but also understandable, based on the increased skepticism among social media users. With the increase in fake news allegations and the explosion in unethical marketing practices, this trend is hardly surprising.

It does seem that the only followers you can maintain are those with whom you have developed a relationship, and the only ones you can acquire are the ones you develop a real relationship with. Trust has never been as important a marketing factor as it is in today’s social media space”.

How Brands Can Develop a Winning Social Media Marketing Strategy in 2021

Entrepreneur

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