Martech Today has published a replay of a webinar on ‘Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble’.

The Martech Today team says, “The story of 2020 is nearly complete. A year that brought unprecedented change has left marketers facing what could be an equally uncertain 2021. With additional challenges, such as the deprecation of the third-party cookie, marketers are now looking to future-proof their strategies with a renewed focus on consumer identity. No matter what changes the new year will bring, understanding identity insights is key to how marketers can ensure long-term success.

In this webinar, you will learn how to:

  • Leverage 1st, 2nd, and 3rd-party data to focus on your organization’s future consumer identity data strategy
  • Re-energize your efforts in first-party data building and identity resolution to improve marketing insights, activation, and measurement
  • Find new ways to maximize reach across channels and devices”.

Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble

Martech Today

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