Martech Today has published a replay of a webinar on ‘Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value’.

The Martech Today team says, “The goal, of course, is to generate a predictable revenue stream from loyal customers, rather than betting on the considerably less predictable acquisition of new customers; a strategy known as revenue marketing that we predict is poised to drive success for marketers in 2021.

David Raab, Founder of the Customer Data Platform Institute will join Omer Artun, Acquia’s Chief Science Officer and Karen Wood, Sr. Director, Product Marketing as they discuss their predictions for 2021, the shift to revenue marketing, and the exciting role Customer Data Platforms play in data, AI, customer loyalty and retention.

You’ll learn:

  • How to leverage customer data and machine learning to optimize user experience
  • How to harness customer data platforms to boost customer loyalty and maximize ROI
  • Why marketers are shifting their focus from new acquisition to customer loyalty”.

Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value

Martech Today

Sharing is caring