Koozai Shares Analysis of Google’s Hidden Search Terms
Koozai’s Steve Harris has published an article highlighting analysis of Google’s hidden search terms.
He says, “Earlier in the year we were told that Google would start hiding some of the search query data that was previously visible in the search terms report section of Google Ads. More on this can be found here.
In summary, Google said that they would stop showing us search terms that had been clicked, but were not searched on by a significant number of people. This was introduced in September and we now have a few months data to check back to see what impact it has had.
Our results have been analysed by looking at the ‘Search Terms’ report in Google Ads. We looked back at 6 months worth of data (June-November inclusive) and applied a segment for the month. This provides us with 3 months before and 3 months since the change in search term reporting. The main area to look at in your Google Ads account to see this information is right at the bottom of the search terms report where we see the ‘Totals’. We have compared the ‘Total: Search terms’ with the ‘Total: Omitted search terms’ (or ‘Total: Other search terms’). This essentially compares metrics where the search term has been recorded vs the metrics where the search term has been hidden”.
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