The promotion of your business is an important element for extending its reach. By choosing the right channels, you can continue to enhance your sales.

Entrepreneur magazine has published a video on ‘How to Get Media Coverage For Your Business’ featuring Jason Feifer.

The Entrepreneur team says, “Every entrepreneur wants press, but few understand how to reach out to a reporter and frame their story in a way that’ll get attention. In this video, Entrepreneur editor in chief Jason Feifer digs into his career — and his inbox! — to provide a useful and revealing guide to what journalists think, what they’re looking for and how to develop a press strategy that really works.

Here are three big takeaways from the discussion:

1. Understand who you’re contacting

You don’t pitch a consumer without understanding their needs, and you don’t pitch an investor without studying what they’re looking for. The same must be true for journalists. To properly connect with them, you need to understand what motivates them”.

How to Get Media Coverage For Your Business

Entrepreneur

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