Podcasting is one of the most promising areas when it comes to marketing and promotion. The podcasters and their listeners are growing significantly which is a great sign for anyone looking for a wide audience.

Pulkit Sharma, Co-Founder & CEO, Khabri has published an article on how the podcast industry found a voice during the COVID-19 pandemic.

He says, “When the pandemic hit us, nobody anticipated the extent to which it would alter our lives. Just over a year ago, the coronavirus was spreading only in the unfamiliar region of China’s Hubei province. Today, every major country is reeling under its effects, with people trying to balance work, home and social wellbeing. While our routines remained restricted due to imposed limitations on movement, it has provided us additional time to spend at home.

Moreover, the work-from-home phenomenon has given employees the flexibility to accommodate the various facets of everyday life. People now have a myriad of options to pick and keep them entertained and connected to the world. Over the months since the initial lockdowns, there is a significant buzz, with reports suggesting a spike in mobile phone usage, online shopping, OTT video content and podcasting”.

How the Podcast Industry Found a Voice During the COVID-19 Pandemic

Entrepreneur

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