MOZ contributor Roy Hinkis has shared four SEO strategies for programmatic sites.

He says, “I’ll explore the four major SEO challenges you’ll encounter when dealing with programmatic pages, and unpack how to overcome them.

1. Keyword research and keyword modifiers

Well-planned keyword research is one of the biggest challenges when operating on a programmatic scale. When working on a sizable set of pages and keywords, it’s important to choose and find the right keywords to target across all pages.

In order to function both efficiently and effectively, it’s recommended that you divide site pages into a few templates before digging into the research itself. Some examples of these templates could include:

  • Categories
  • Sub-categories
  • Product pages
  • Static pages
  • Blogs”.

4 SEO Strategies for Programmatic Sites

MOZ

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