Strategies to Plan Paid Media Marketing in 2021
As digital marketing dimensions change and grow, we need to explore newer opportunities to make our fortune in the marketing domain.
Search Engine Journal’s John Lincoln has shared eight changes that can help marketers to improve paid media marketing in 2021.
He says, “Paid media has one job: to lift your brand. And as digital marketing evolves, so too will your strategy.
So how should you change your paid media strategy in 2021? Here are eight changes you can incorporate without a second thought.
1. Getting Passing Ads to Convert
Passing ads are a growing sector of the paid media world.
This is evidenced by the recent evolution of Instagram Reels as well as the widespread popularity of sources like TikTok, Instagram stories, and Facebook stories. Basically, if it passes through the user’s streaming or browsing session, you can consider it a passing ad (or passive 🙂). Up to you!
So how do you get these types of ads to pay off, both in the short and long term?”.
Paid Media Marketing in 2021: 8 Changes Marketers Should Make
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