A strong content marketing strategy can help you to reach your publishing goals and achieve the desired results. Content Marketing Insitute’s Ann Gynn has shared a seven-step plan to help you create your content marketing strategy. She says, “Frankly, you already have a personal brand. From the moment you engage with people, they form perceptions that create your brand. But if you craft a personal content marketing strategy for your brand, you’ll set yourself on a better path to achieving your goals. Here’s how to take the seven steps to create your personal content marketing strategy. 1.... [...]

Today, the launch pricing for Avatar Builder is ending at midnight. If you need video to market your products or services, this is your last chance to get the introductory pricing. The price will rise significantly after today. We have mentioned this new software several times in the last week. It lets you build animated videos with 3D characters for use in any of your marketing or, if you wish, you may sell your videos to clients to assist them in their marketing. For the first time ever, you can take advantage of video creation software that merges 3D Animation, Artificial Intelligence, and Multilingual... [...]

Effective content marketing campaigns can help you to grow the influence of your business and improve your sales. As we move to 2021, it’s time to review what’s ahead in the content marketing domain. Convince & Convert contributor Ann Smarty has shared five content marketing trends to watch in 2021. She says, “As the COVID-19 pandemic continues to progress around the world, it’s important to continuously evolve your content marketing strategy—now more than eve. What is 2021 going to look like for content marketers? Is there any way to get prepared? Let’s dive in now... [...]

Search Engine Watch has published a new guide ‘How to Do Online Competitor Analysis’ to help marketers improve their marketing with online competitor analysis. The SEW team says, “Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight because in many cases, a timely update on your rivals’ online moves could help you adjust your campaign mid-way and let it perform better in the end. In this guide, we will take you through the main points of competitor analysis which you may need to revisit when... [...]

Convince & Convert has published a new podcast episode ‘How to Master Facebook Ads and Messenger Bots’ featuring Amanda Robinson, the Founder of The Digital Gal. Listen to this episode to learn: Why you need to find your social media superpower while having general knowledge about other platforms What people are doing wrong on social media What messenger marketing chatbots are and what you need to know about them How to manage messenger marketing chatbots How to measure the performance of chatbots How to convince others about the value and importance of chatbots How Amanda’s... [...]

Google Analytics has been helping many businesses to improve their marketing initiatives by helping them interpret the impact of different marketing campaigns. Portent’s Michael Wiegand has shared four ways to improve your data with Google Analytics 4. He says, “In many ways, Google Analytics 4 (GA4) is a paradigm shift for the beloved and ubiquitous web analytics platform. Its event model is changing entirely, and there are a lot of technical details and jargon surrounding that move. But analytics and marketers want to know one thing: What does it take to upgrade, and is upgrading... [...]

Social Media Examiner has published a new podcast episode ‘Organic LinkedIn Marketing: Proven Techniques for Marketers’ featuring Michaela Alexis. Michael Stelzner says, “Want to improve organic engagement on LinkedIn? Wondering if LinkedIn Stories and Live could work for you? To explore organic LinkedIn marketing strategies that work today, I interview Michaela Alexis on the Social Media Marketing Podcast. Michaela is a LinkedIn expert and an official LinkedIn Learning trainer, coach, and consultant who helps businesses master their LinkedIn organic presence. She co-authored Think... [...]

Social Media Examiner has published a new video titled ‘Instagram Enhances Reels, Stories, and Shopping Features’ featuring Michael Stelzner and Natasha Samuel. The SME team says, “Explore the newest creative and marketing tools rolling out to Instagram Reels and Stories with Michael Stelzner and Instagram expert, Natasha Samuel”. Watch the video here. Social Media Examiner  [...]

If you offer services, whether online or not, to businesses or to the public in general, how you present your services (i.e., “package” them) and how you price your services are important to your business success. When you package things the wrong way, you’ll struggle with keeping clients happy (even if you’re brilliant at what you do), and you’ll wonder if your business is worth the effort it takes to keep customers happy. Similarly, if you price your services too high, you will lose a lot of sales; price them too low, and you’ll lose a lot of potential income. Through... [...]

Neil Patel has launched another online course called ‘Facebook Unlocked’. He has released the second video titled ‘Growing Your Brand on Facebook’. He says, “In this lesson, we’re going to be talking about growing your brand on Facebook. The majority of commerce is happening offline, but digital brands are just booming, and COVID really helped push people forward into the digital revolution, where people are now going online and using the web for a lot of their purchases. Still majority is happening offline, but online sales are growing at a rapid pace”. Watch... [...]