Google has published a new guide called ‘Four steps to get started with the next generation of Google Analytics’ to help you start new Google Analytics. The Google team says, “As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints, and deliver better experiences that meet their evolving needs. Analytics gives you the essential insights you need to be ready for what’s next, and the new Google Analytics is designed to help you get better ROI from your marketing for the long term. While the... [...]

The difference between an unsuccessful affiliate marketer and a successul one is knowledge of how to do it well. Affiliate Knowledge shows you how it’s done. This is a comprehensive guide, by Mark Davis, to setting up an affiliate business using your own authority web site, that can be started small and scaled, over time, to the size you want it to be. Here are some of the fundamental afficiate strategies you will discover in Affiliate Knowledge: ➤ A productive design for your affiliate website (Davis calls it his “secret blueprint”) ➤ Niche research methods to assure you... [...]

Google continues to update its algorithm for providing a better search experience to its users. By keeping an eye on the latest search algorithm changes, you can continue to gain more visitors to your site. Neil Patel has published a new video ‘How To Optimize For The Page Experience Algorithm’ to help you make the most from your SEO efforts. He says, “You’ve heard about the Google page experience algorithm, but how do you optimize it? Because Google doesn’t really reveal that much information about the algorithm updates. And if you want to rank at the top you have... [...]

Link building is an essential process to grow your website reach and attract more traffic. Even if you are having a local business, you need to adopt a link building strategy that enables you to secure more customers. Sterling Sky’s Brian Barwig has shared eight unconventional link building tactics to build more links. Barwig says, “For Local SEO, the more links you can acquire from businesses, associations, newspapers, radio stations, or other local websites, the more relevant Google tends to see your business in that area. As an example, a New Orleans lawyer would want to find links... [...]

A new app, Click and Bank 2, builds Clickbank review sites for you, with one click, in seconds, and then hosts them on its servers. The affiliate review sites it builds for you come complete with a function that brings in free Google traffic. You can have a working website up and running in just minutes. But that isn’t all. Once your site is running, look what happens: ➤ It posts quality niche-specific content (“original content”, they say.) New content is posted every day. ➤ It posts complete reviews of the latest Clickbank products for your niche (complete with video, sales copy,... [...]

Convince & Convert has published a new podcast episode ‘What Marketers Can Learn from the Evolution of Podcasts’ featuring Jay Baer. Listen to this episode to learn: Origin stories from the early days of Content Pros, the Content Experience Show’s predecessor. Why podcasts have succeeded as a content form, according to Jay. Stand-out guests and moments from the show’s history. The four major trends emerging in podcasting right now. Why the “TV season” approach to content creation is taking off at this point in the evolution of podcasts. What’s next for Randy, Anna, and... [...]

Copyblogger’s Sonia Simone has published an article highlighting 10 emotion-based headlines can help you to achieve better marketing and promotion results. She says, “These aren’t the only effective emotional benefits by any means, but they include some of the most widely successful. 1. Learn How to Stand Up to Your Boss (and Force Him to See What You’re Really Worth) Emotional benefit: feeling assertive and confident 2. Your Grandkids Will Be Struggling to Keep Up with You Emotional benefit: feeling vital and energetic 3. You’ve Worked Hard All Week — Now Indulge Yourself Emotional... [...]

Entrepreneur magazine has published a new video ’10 Strategies for Earning Passive Income’ featuring Jeff Rose. In this video, financial advisor Jeff Rose provides ten strategies for earning passive income on a consistent, monthly basis. These strategies are: Real estate, whether by renting your property or investing in a property to rent on platforms such as Airbnb Private or online REITS (real estate investment trusts) Peer-to-peer lending via platforms such as Prosper Dividends from individual stocks or ETFs Bonds, though interest rates are low right now and may lock your money... [...]

Lead generation refers to the process of getting more and more visitors to your website with the objective of converting your leads into customers. MOZ contributor Ann Smarty has published an article to help you improve link building with the help of lead generation effots. She says, “In link building we need links, just like in marketing we want sales. But focusing on the final goal is just as limiting in link building as it is in marketing. Very few link builders these days do anything beyond sending an email, then using automated follow-ups. There’s no “lead generation” in link building.... [...]

The title tag is an HTML tag that exists in the head section of each webpage. It provides an initial cue or context as to the topical subject matter of the page it is on. Search Engine Journal contributor Corey Morris has published a guide called ‘Title Tag Optimization: A Complete How-to Guide’. He says, “Here are eight important aspects to consider when optimizing your title tags for search. 1. The Page’s Context Within The Site Before you can write an optimized title tag, you need to know where the page fits into the overall hierarchy of the website. A home page title tag... [...]