SEMrush has published a new ebook titled ‘9 Steps to Creating SEO-Friendly Content’ to help you come out with content that gets you more web traffic. The SEMrush team says, “Looking for specific steps to boost organic traffic to your website? Download a checklist on how to create engaging and SEO-friendly content from scratch. Nothing but the essential steps from our Content Optimization Guide packed into a PDF. Save the checklist for yourself or share it with colleagues to make sure your new article is perfectly optimized every time”. 9 Steps to Creating SEO-Friendly... [...]

By learning how to perform Amazon keyword research and understanding how to use keywords on the platform, you can grow your e-commerce business. SEMrush contributor Connor Lahey has published an in-depth guide on ‘Amazon Keyword Research’. This guide covers the following: An Introduction to Amazon’s A9 Algorithm Amazon Keywords Explained Using Keywords in Amazon Product Titles Using Keywords on Amazon Product Pages (About This Item and Descriptions) Amazon Hidden Keywords and Search Terms in Seller Central How To Do Amazon Keyword Research Building Your Seed List of Keywords Use... [...]

MOZ has published a new video ‘The Evolution of SEO’ featuring Moz VP Product, Rob Ousbey. The MOZ team says, “Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we’re sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor’s Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here“. Watch the video here. MOZ  [...]

Search Engine Journal contributor Susan Wenograd has highlighted 10 common mistakes in Google ads. She says, “In no particular order, here are the top 10 most common mistakes found repeatedly in Google Ad accounts. 1. Outdated Conversions Once upon a time, you would place a Google Ads conversion tag on the conversion page, and that was that. It fed in pixel fires from that page. Such a simplistic measurement also meant a lot less room for error. Nowadays, advertisers use conversion tags on any number of pages, import conversions from CRMs like Salesforce, use call tracking, and import conversion... [...]

User-generated content works incredibly when it comes to getting more visitors and improving SEO rankings. The Shopper Approved team has published a free guide called ‘How to Optimize SEO with UGC’. In this 47-page ebook, learn how User-Generated Content (UGC) can dramatically improve your traffic and sales. It’s packed with over 85 illustrations, examples, strategies, and best practices for improving both SEO and conversion rates using the power of UGC and social proof. It’s a must-have resource for eCommerce marketers who want more traffic and sales. How to Optimize SEO... [...]

Marketing automation is the key to improved performance. You can improve your website performance and improve traffic by adopting right automation practices. eMarketer is hosting a webinar on ‘Five Ways to Maximize Your Marketing Automation’ on Tuesday, January 14, 2020 at 2.00 pm ET. eMarketer team says, “Join this webinar and learn: How to develop nurture streams and implement traffic control What building blocks are necessary for webinars and event programs Key optimization and testing tactics for landing pages and emails”. Five Ways to Maximize Your Marketing... [...]

SEMrush is hosting a webinar ‘Amazon Trends in 2021: Expert Forecast’ featuring Robyn Johnson, Dan Saunders, Will Haire, and Destaney Wishon on Thursday, January 14, 2021. The SMT team says, “2020 has been a rollercoaster ride – so much has happened, and so much has changed related to consumers. Against all this uncertainty, we’re here to add some clarity and perspective. We’ll cut through the noise to look at the facts – like how consumers are changing in terms of behaviors, and, the drivers behind them and what it means for your business. In this webinar, we’ll dig... [...]

Meta keywords are used to give search engines more information about your website page’s content. By using meta tags, you can attract more visitors from the search engines. Ahrefs contributor Joshua Hardwick has published an in-depth article on meta keywords. He says, “It’s important to remember that there’s more to SEO than Google, so there are a couple of reasons why you might still want to use the keywords meta tag. 1. It may still be used by Yandex Yandex is the Internet’s largest Russian search engine, with a market share roughly equal to that of Google’s in Russia. Their... [...]

Even if you work a full-time job (or maybe, two), you can probably spare 5 minutes daily to work on an online business. It may start as a “side hustle”, but can grow into your livelihood. AS you know, online shopping has jumped to record levels in the last year. If you can spare 5 minutes per day, you can start an online store that may, in time, grow to be your full-time income by taking advantage of this surge in online shopping. There’s new piece of software that has just been released, called Empire. Use it to build your own onlne empire. This new tool builds e-commerce websites... [...]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘SEO Planning: Securing SEO Resources’ featuring Jordan Koene and Benjamin Shapiro. Episode Overview: Join host Ben as he concludes SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene to talk about how to secure the right resources to stay effective. Securing the right resources depends on knowing what is available within your organization. A thorough planning process helps reveal what resources you need from content writer resources to analytics needs. Assessing the capabilities... [...]