Local SEO is the process of attempting to improve rankings of a website for queries that have local intent in both Google My Business and regular organic results.

SEMrush contributor Blake Denman has published a 7-step guide to performing local SEO keyword research in 2021.

He says, “Before I begin to cover how local keyword research works and how to do it properly, I want to clarify: when we talk about keyword research; we are talking about topic research.

We are not pigeonholing ourselves by focusing on single keywords for a single page. We are exploring an entire topic.

Here’s what I’m going to cover when it comes to performing local keyword research:

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