To grow your business, you need to strengthen your marketing efforts. By experimenting with different techniques, you can continue to make the most from your campaigns.

Iris Meijer has shared five strategies to help you use data to move ahead in marketing.

He says,”If marketers really want to make data work for them, they need to be selective with data and ensure they are using the right tools for the job.

Building more meaningful relationships

According to The Global Review of Data-Driven Marketing and Advertising, 53% of marketers claim that there is a high demand for more customer-centric communications. To meet this demand, marketers should start by getting to grips with the data at their disposal.

There has always been a disconnect between what is known about customers and what can actually be known about customers. In recent years, this disconnect has closed significantly. We have an increased ability to merge structured and unstructured data sources, providing more accurate insights”.

Getting ahead in marketing: Data as the new oil

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