Global Social Advertising Trends in 2021 [Report]
ClickZ has published a new report entitled ‘Global Social Advertising Trends in 2021’ to help you discover new social advertising trends for the year 2021.
The ClickZ team says, “Smartly.io has discovered that 66% of companies have an annual marketing budget of USD $20 million or more. Within this, 74% are allocating one third or more of their budget to social media advertising. Delving deeper, most companies are purchasing and placing social media ads on Facebook (93%), Instagram (90%), Twitter (83%), and LinkedIn (63%).
In 2019, Smartly.io and the eTail conference series launched a study to determine how retail organizations were spending their marketing dollars on social media advertising. This year, the new study done in Q4 2020 highlights more specific verticals and regions, including respondents from every corner of the world. The study also emphasizes what’s changed over the past year with retail organizations’ social media advertising initiatives.
This report explores what those developments mean for the retail industry and how they can adapt and respond to disruption and changing consumer habits throughout 2021”.
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