Tips to Write Converting Website Copy
Well-crafted content remains at the heart of your website. Persuasive content helps you to convert more customers.
IMPACT contributor Jen Barrell has shared a comprehensive article on writing a converting website copy.
She says, “Writing website copy is just as rewarding as it is daunting, but it can be a relatively smooth experience if you remember this one rule above all others: Don’t write about yourself.
I’ll let this sink in for a bit.
Why shouldn’t we write about ourselves in our website copy?
Don’t…write about your company.
Do not…talk about how great your product or service is.
Under no condition…should you explain why you’re “simply the best.”
Writing about yourself is a webpage no-no.
I’ve written my share of site copy and, honestly, back when I was writing value propositions and clever taglines, I would have pushed back hard against this rule”.
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