A well-designed website structure helps you to keep your site organized and webpages interlinked. A logical site structure helps visitors and search engines easily find and navigate content.

Ahrefs contributor Michal Pecánek has a five-step guide to creating your SEO foundation for better search engine marketing.

He says, “We all know how intertwined marketing activities across channels are. It’s no different with website structure; it is as much an SEO as a UX thing.

User experience (UX)

Imagine that you’re looking to buy a cast-iron skillet. You head to a cookware website, click the ‘pots and pans’ category, then choose ‘cast-iron’ as the material.

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Whichever store you visit, the process is roughly the same because this structure leads to a great user experience.

If you were required to click on tons of pages to find what you’re looking for, you’d probably leave and go elsewhere”.

Website Structure: How to Build Your SEO Foundation

Ahrefs

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