What Are Negative Keywords and How to Use Them
Negative keywords are phrases, terms or entire queries you specify, which you don’t want your ads to show for.
Vertical Leap’s Mihai Serban has published an article on negative keywords and how to use them.
He says, “Google defines negative keywords as “a type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase”.
For example, a web design agency will likely target “web design” as a top keyword but it’s only interested in paying for traffic from people and companies showing an interest in paying for web design services.
There are three types of negative keywords you can use in Google Ads:
#1: Negative broad match
This is the default type in Google Ads. Your ad won’t show if the search contains all your negative keyword terms, even if the terms are in a different order (your ad may still show if the search contains only some of your keyword terms)”.
Comments are closed.
