Everything You Need to Know about Clubhouse App for Business
Clubhouse is an invitation-only audio-chat social networking app launched in 2020 by software developers Alpha Exploration Co. As of December 2020.
Social Media Examiner has published an article about the Clubhouse App for Business and how marketers can use it.
Michael Stelzner says, “Clubhouse delivers a social experience very similar to an audio-only virtual event on a massive scale. There are currently approximately 1 million users on Clubhouse, and at any given time, there are a few thousand rooms where people from around the world are holding conversations about different industries, professions, and interests.
The voice-only constraint is similar to podcasts, which are played on demand, but the ephemeral nature of Clubhouse’s content plays on FOMO (fear of missing out). The conversations happen live and aren’t recorded for playback. If you’re not in the room, you miss what’s happening. This means people are spending a lot of time on the app, anticipating and looking for conversations about topics they’re interested in—whether to listen or share from the stage.
If you’re a marketer or business owner, this presents an amazing opportunity to establish yourself or the brand you work with as a go-to resource and promote products, services, or events.
Opportunities to share your brand story or your founding story, connect with customers, get product feedback, run impromptu focus groups, and generate marketing awareness are ready for the taking on Clubhouse”.
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