SEO depends on many elements. One of them is a content brief which is a set of instructions to guide a writer on how to draft a piece of content.

Kameron Jenkins has shared a comprehensive article on writing a content brief.

She says, “An SEO-focused content brief is one among many types of content briefs. It’s unique in that the goal is to instruct the writer on creating content to target a specific search query for the purpose of earning traffic from the organic search channel.

What to include in your content brief

Now that we understand SEO-focused content briefs in theory, let’s get into the nitty gritty. What information should we include in them?

1. Primary query target and intent

It isn’t an SEO-focused content brief without a query target!

Using a keyword research tool like Moz Keyword Explorer, you can get thousands of keyword ideas that could be relevant to your business”.

How to Write an SEO-Focused Content Brief Your Writers Will Love

MOZ

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