Understanding Google SERP Features in 2021 [Guide]

SERP features are all the little widgets of information Google (or Bing) can put into the search results. These features help improve usability and experience for the searcher. There is a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics.

KO Marketing’s Kristen M. Vaughn has published a new guide called ‘Understanding Google SERP Features in 2021’.

He says, “So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click, and that’s been true since 2019.

What is a “Zero-Click Search?”

A zero-click search is a search query Google can answer without the user ever having to click through to a web page. The search results present an answer based on what Google intuits is the user’s search intent.

Clearly, this has immense implications for SEOs everywhere. And it’s why ranking in SERP features are now an SEO’s bread and butter”.

Understanding Google SERP Features in 2021: The Complete Guide