By blending search engine optimization (SEO) and conversion rate optimization (CRO) you can give a required boost to your online business.

MOZ contributor Izabelle Hundrev has shared some useful tips on combining SEO and CRO for the ultimate lead generation strategy.

She says, “Below, I’ll share why it’s critical to find alignment between SEO and CRO, and how to do it so that both of these functions work together to drive qualified leads for your business.

SEO and CRO: Why you can’t have one without the other

Being discoverable is more important than it’s ever been. If a prospective buyer can’t find your business online, there’s a good chance that you’re leading them right into the arms of your competitors.

By now, most businesses understand the importance of having a presence in organic search results. SEO is more than just a buzzword, it’s a given. And it’s critical to growing brand awareness and driving traffic to your website”.

How to Combine SEO and CRO for the Ultimate Lead Generation Strategy

MOZ

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