Guide to Developing Your PPC Strategy
A successful PPC campaign can be created with the help of a goal-oriented strategy. With
Search Engine Journal contributor Lisa Raehsler has shared an article highlighting some useful tactics to develop your PPC strategy.
She says, “Let’s take a look at each of these five PPC goals and tactics that will help you accomplish each one.
Brand Awareness
PPC is often used for brand awareness to introduce and raise the visibility of a brand or product.
At this phase, we want to maximize exposure to a highly relevant audience, with hopes clicks will lead to the consideration phase.
Using PPC display ads can be effective if the targeting is on-topic by using keywords, topics, relevant placements, in-market lists, or a combination of those.
These targeting tactics are the most general but will offer a wider reach”.
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