Martech Today has published a replay of the webinar ‘How to Build a Marketing System of Record’.

The Martech team says, “In this webinar, join Linnie Ciepielowski, Project Manager at Esri, and Melissa Harvey, Senior Product Marketing Manager at Workfront as they demonstrate four key reasons a Marketing System of Record can bring greater efficiency and consistency to creative work and marketing campaigns, while allowing your team to prove their value.

You’ll learn:

  • The importance of data and reporting for critical decision making
  • How to develop end-to-end processes for marketing work
  • How Esri quickly pivoted when everything changed around them without skipping a beat
  • The right KPIs for marketing work success”.

How to Build a Marketing System of Record

Martech Today

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