Portent contributor Timothy Johnson has published an article highlighting some useful tips to blend your PPC and SEO strategies for greater business success.

He says, “In this post, let’s dive a bit more into “how” SEO and PPC can work together for greater overall search success.
SEO + PPC = A More Successful Search StrategyThe list of opportunities you will find by having open lines of communication between PPC and SEO is going to vary depending on your business and site. But here are some ways we at Portent blend our strategies while respecting the need to approach each individually at the same time.

Keywords and Keyword Data

One of the biggest opportunities for growth when trying to bridge the gap between SEO efforts and PPC management is keyword and keyword data sharing. It’s difficult to truly understand where your attention and ad dollars will be best used without getting a clear picture of how a site is performing from an organic keyword perspective and a paid search query perspective collectively. One without the other will surface opportunities, but it is still only part of the SERP story”.

How to Blend Your PPC and SEO Strategies for Greater Success

Portent