CMI Shares 9 Visual Content Options to Consider
Well-designed visuals are the key to achieving content marketing excellence. According to BuzzSumo, on social media platforms, visual content boosts engagement – 2.3 times more than posts without visuals on Facebook and 1.5 times more for tweets.
Content Marketing Institute contributor Alina Valyaeva has published an article highlighting nine visual content options that may help you improve your content marketing performance.
She says, “To help pick the right visuals to help your content, read on for nine options and some illustrative examples to serve your content marketing goals.
1. Static visuals
Audiences are overloaded with information. Bite-sized pieces of it in an image with brief text like cards or infographics will draw their attention. In this example, Socialinsider partnered with Bannersnack to illustrate its finding on Instagram carousel posts and they presented the results in their own carousel.
2. Animated visuals
Scrollytelling is an interactive way to tell a story using the scroll feature to hold the reader’s attention. Visuals change as the user scrolls, adding a deeper layer of meaning”.
Comments are closed.
