Search Engine Results Pages Explained
The search engine results pages are the pages users see when they perform a search on the search engine.
SEMrush contributor Erika Varagouli has published an article explaining the search engine results pages.
She says, “These pages rank relevant results according to the search engine algorithm’s understanding of their relevance and usefulness.
Below is an example of the top of the SERPs for “best home organizers”:
Google processes more than 40,000 searches every second. This translates to an average of 1.2 trillion every year. When you pair that with the fact that the average CTR for the first position on Google is 28.5%, your search engine optimization (SEO) strategy should prioritize ensuring you rank high on the SERPs.
How Many Results Do the SERPs Have?
Search engines might rank thousands of websites for a particular query. Typically, only 10 organic results will appear on the first page of the SERPs. Many SERPs have even fewer than 10 organic results”.
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