MOZ contributor Miriam Ellis has published an article titled ‘Google My Business: What It Is, How To Use It, and Why’.

She says, “Today, we’re doing foundational learning! Share this simple, comprehensive article with incoming clients and team members to get off on the right foot with this important local business digital asset.

An introduction to the basics of Google My Business

First, let’s get on the same page regarding what Google My Business is and how to be part of it.

What is GMB eligibility?

Eligibility to be listed within the Google My Business setting is governed by the Guidelines for representing your business on Google, which is a living document that undergoes frequent changes. Before listing any business, you should consult the guidelines to avoid violations that can result in penalties or the removal of your listings”.

Google My Business: What It Is, How To Use It, and Why

MOZ

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