Take a Hyper-Personalized Approach to Commerce, March 17 [Webinar]
Content Marketing Institute is hosting a webinar ‘Take a Hyper-Personalized Approach to Commerce’ on Wednesday, March 17, 2021, at 2.00 pm ET.
The CMI team says, “Doing business in a digital-first world has forced content marketers to take deep data dives to better understand how content drives engagement, conversions, and ultimately sales. But in a digital-first environment customer buying habits are continuously changing. You need intelligent, agile data solutions that provide a holistic understanding of new and existing customers, and this understanding can couple more relevant content to create better conversion rates and improved customer lifetime value.
Join us as we explore how custom loyalty requires a hyper-customized content strategy to driving conversions. In this webinar you’ll learn:
- How to drive real-time personalized commerce experiences with a first-party data and content strategy
- What a unified data layer is and why it is the critical cog in uniting content, commerce and digital merchandising
- How to optimize your marketing stack for success and where to start your research
- How EPAM utilizes this approach to solve their digital commerce and data challenges”.
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