CMI Shares 3 Happy Little Content Marketing Examples
The Content Marketing Institute team has published an article sharing three happy little content marketing examples.
The CMI team says, “This week, Mountain Dew brings back Bob Ross, Twitter Marketing gets into bracketology, and shipping containers predict the future.
Redo The Joy of Painting (courtesy of Mountain Dew)
Mountain Dew is a loud brand. Yet the beverage giant recently took a turn on the calm side, creating a “lost” episode of the beloved PBS show The Joy of Painting.
Though the show’s host and painting instructor Bob Ross died in 1995, he’s remembered fondly by many who grew up with his quiet and encouraging approach to teaching art. His popularity surged in 2020 as people sought calming programs during the pandemic. So, Mountain Dew decided 2021 was the year to harken back to Bob in a posthumous tribute”.
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