There are several techniques to improve your search engine rankings. Backlinks help you to get achieve better search engine rankings.

Content Marketing Institute contributor Holly Rollins has published an article highlighting the basics of link-building to boost your SEO.

She says, “Many content marketers, though, find link-building to be a challenging task. If you fall into that category or are just looking for a refresher on legitimate link-building tactics, I’ve got you covered.

3 types of links

First, let’s look at the three categories of legitimate links:

  • Backlink: An external website links back to one of your content assets (i.e., blog post, infographic) or your general site.
  • Internal link: One page on your site includes a link to another page on your site. (Internal links are not as valuable as external links, but they help Google understand your site’s structure, which can be helpful for SEO. They also are crucial for on-site engagement and decreased bounce rates.)”.

Know the Basics of Link-Building to Boost Your SEO

Content Marketing Institute
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