Path to Personalization [White Paper]
Personalization is key to achieve your marketing goals. It helps you closely connect with your prospects and customers and make them take desired actions.
ClickZ has published a new white paper entitled ‘Path to Personalization’.
This whitepaper will help you understand the different steps on the path to personalization:
- Establish your team and objectives
- Outline audience segments
- Map the customer journey
- Empower marketers to quickly create, distribute and iterate content
- Centralize and leverage third-party data sources
- Go beyond your website
- Make personalization a core business priority.
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