Strategies to Increase Email Open and Click Rates
Your email marketing success can be seen by measuring your email campaign’s open and click rates.
ClickZ contributors Norman Guadagno & Greg Bouton have shared three secrets to increase email open and click rates in 2021.
They say, “The very best email ever written is only of value if it arrives in inboxes and is opened.
This may be email 101, but one was the last time you did an audit on the deliverability of your marketing email? If emails are ending up in the Junk folder (and filters have become more aggressive than ever), your program may have deliverability issues.
These can emerge when there are IP and domain changes at the company, when another department (hello, engineering?) are firing off large quantities of emails to dead addresses (automatic alerts are a common problem here), or for many other more subtle reasons.
As obvious as it seems, making sure your deliverability is good impacts everything else in the email program. Put email deliverability on your scorecard and check it quarterly”.
The top three secrets to increasing email open and click rates in 2021
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