To get more traffic to your website, you need to give reasons to other webmasters to link to your website. By identifying and developing certain elements on your website, you can grow its popularity.

Entrepreneur magazine contributors Eric Ward and Garrett French have published an article highlight important assets of your website and how to develop them fore getting more links.

They say, “The following linkable asset categories will help get you thinking about what your organization’s linkable assets could be. Thinking broadly and creatively at the beginning of a link-building campaign or project engagement can open you to a stronger, more effective campaign design. After all, you could be sitting on a link magnet and not even realize it!

1. Free apps and tools on your site

Do you provide any free applications or web-based tools to your site visitors? If so, it’s likely that these have already attracted links naturally. If you haven’t promoted these tools yet for the purpose of link building, then these assets could help you develop even more links.

Be careful, though, when designing and building a tool or app—they can be expensive (sometimes two to three times what you expect, or what you’re quoted), can seem to take forever to develop and could still flop”.

How To Maximize the Number of Linkable Assets on Your Website

Entrepreneur

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