Portent’s Senior SEO Strategist Brad McHargue has published ‘The Ultimate SEO Guide to Rich Results’.

He says, “A Featured snippet is a type of enhanced search result. Below is one that appeared for the query “what is an seo audit”:

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These typically take up residence at the top of search results, further pushing the traditional organic links (the “10 blue links”) down the SERP. Often called “position 0,” they possess immense benefits for websites, though they’re not without their detractors.

Types of Featured Snippets

There are a few different types of featured snippets. We’re all pretty familiar with the above “Paragraph” format, but you might also come across a “Table,” or “List” featured snippet during your search adventures”.

The Ultimate SEO Guide to Rich Results

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