By hosting regular webinars you can reach more people online, stay connected with them, and persuade them to make a purchase.

Convince & Convert contributor Joe Sinkwitz has shared some useful tips to help you create a successful influencer marketing campaign using webinars.

She says, “Like all mediums, webinars are complex, and the right answer depends heavily on the product and team using them. For initial setup, the following guide on how to create a webinar is instructive in determining a rough format. Once the rough format is decided on, a company can decide on how to ensure the webinar is effective by touching on the relevant psychological triggers necessary to induce the end purchase.

However, there are some gaps in the overall setup process, which this article hopes to augment. Namely, a company needs to be cognizant of who is being targeted and how best to influence those people. Then, how to make sure they are aware of the campaign in the first place.

Stay on target

When it comes to psychological triggers of purchase, you first need to have a much deeper understanding of who exactly you’re trying to influence. Take into account the various culture, social, personal, and psychological factors that might come into the purchasing decision, but also the decision to click the initial registration button and to show up”.

How to Create a Successful Influencer Marketing Campaign Using Webinars

Convince & Convert

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