By publishing infographics on your websites, you can grow your online reach and convert more prospects into customers.

Kai Tomboc of Easelly has shared five proven ways to use infographics to improve your website authority and rankings.

He says, “First off, it’s what we do best here at Easelly, whether it’s through our simple infographic maker tool or team of infographic designers.

It’s worth noting that most of the principles and steps discussed below will also apply to other types of visual content assets.

1. The visual nature of infographics makes them more shareable. 

As to why infographics are perfect tools to help boost your website rankings, Joshua Hardwick of Ahrefs (a well-known toolset for backlinks and SEO analysis) shares two reasons: 

An infographic helps your readers understand and retain your message easily and quickly.

For example, when you hear information, you’re likely to remember only 10 percent of that information after 3 days. On the other hand, if a relevant image is paired with that same information, you are likely to retain 65 percent of the information after 3 days”.

How to Use Infographics to Improve Your Website Authority and Rankings

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