Creating AI Marketing that Customers and Society Can Trust, April 20 [Webinar]
eMarketer is hosting a webinar ‘Creating AI Marketing that Customers and Society Can Trust’ on Tuesday, April 20, 2021, at 2.00 pm ET.
The eMarketer team says, “eMarketer is pleased to moderate a Tech-Talk Webinar featuring Salesforce’s Kathy Baxter, principal architect, ethical AI practice. She will discuss how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.
Join this webinar and learn how to:
- Collect data and build a useful data bank
- Ensure that your brand marketing is accurate, inclusive, and valuable to your audience
- Preserve privacy while building trust with your core customers”.
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