The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data.

Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking.

says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to set yourself up for success is by setting up a basic web install of GA4.

Adding GA4 Tracking

Once you have created your new GA4 property, you will need to add the tracking code to your site to begin collecting data.

If the thought of adding an additional tag to your already tagged site is setting off alarm bells of double tracking, don’t worry! These are separate properties with different types of tracking codes (which we will see later on). Traffic will not be double counted.

How you go about adding the GA4 tracking tag will most likely depend on your current setup, though you could choose to set it up differently than your current Universal Analytics tracking code depending on the resources you currently have available such as developers”.

How to Setup Google Analytics 4 (GA4) Web Tracking

Seer Interactive

Sharing is caring