Social listening helps brands capture consumer needs and create the products and solutions that consumers want – often before the idea is even fully formed.

Search Engine Land has published an article providing detailed information on social listening.

The SEL team says, “There are countless use cases for social listening. The most popular, as it requires lots more space to detail fully, is seen in The Ultimate How-To Guide for Social and Media Analytics! 

Why do brands and agencies use it?

Brands and agencies use social listening because it shows them precisely what consumers want, where any market is headed, and endless ways to connect with those consumers meaningfully – and all while arriving at that ‘market destination’ early, if not first. And depending on whether businesses use social listening or not, we see two very distinct scenarios play out.

Not using social listening is like having a journey rigidly mapped out, down to the timing for bathroom breaks. No one has updated the route for new construction, nor have they accounted for inclement weather and other travel restrictions. The brand charges forward sans social listening, and you’ll measure the sum of your efforts at the end to see how it went”.

Social listening for brands and agencies: What, why and how?

Search Engine Land

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