10-Step Guide to Podcast SEO
The rise of podcasts has been steady for more than a decade now. According to the Statista Research Department, more than 15 million people in the UK were listening to podcasts in 2020 with the figure expected to approach 20 million by 2024.
Vertical Leap has published a new guide called ’10-step guide to podcast SEO’.
Marie Turner says, “Podcasts might be gaining popularity but why should brands and marketers care about this content format – and what makes it different from radio or other audio channels? Well, the key lies in podcast audiences, which are more engaged and loyal than radio listeners and traditional audio audiences. While few people sit down to listen to an entire radio show, completion rates for podcasts can be as high as 88%-90%, largely thanks to an episode format that can be as concise or in-depth as audiences demand.
The episode format also builds up anticipation for the next show and 79% of podcasts listeners tune in to a new episode as soon as it’s released.
Podcast audiences tend to be loyal, too. If you engage with your listeners on social media, include them in the shows by taking calls and build a community spirit, then you’re going to develop a loyal audience and a lot of publishers end up with genuine fan bases”.
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