Automating any part of marketing is a win. Automating messaging (which is at the heart of modern online marketing) is a super win. WhatDROID is breakthrough software that can save hours each week, freeing marketers for more creative activities. WhatsApp is the largest messaging application online, with more than 1.3 billion active users globally. Email, on the other hand, has a declining open rate, and even when the email is opened, the click-though rate on links in the email is also declining. WhatsApp messages are opened at the rate of 88%-98%. This is also backed by serious engagement with... [...]

Clubhouse is a new player in the social media domain. Currently, it is only available on iOS. We may have several questions about this new platform. To help us, Social Media Examiner has published a new video ‘Clubhouse Rooms: How to Grow Your Audience’ featuring TerDawn DeBoe. The SME team says, “Wondering how to grow your Clubhouse room size? Discover how to get more people to show up in your room from Clubhouse expert TerDawn DeBoe. Discover why collaborations are important to growing your followers on Clubhouse, and why building your following matters. Find a tutorial for... [...]

MarketingProfs has published a new podcast episode ‘How to Create Better Content by Conducting Better Interviews’ featuring Jay Acunzo. Kerry O’Shea Gorgone says, “In this episode of “Marketing Smarts,” Jay turns the tables on me and analyzes 3 clips from my interview with actor and author Alan Alda (of M*A*S*H fame). We cover research and preparation, rolling with audio issues, and timing your questions just right. (Sometimes you need to warm guests up before you dive too deep!) We also cover how (and why) to avoid getting starstruck by celebrity guests, and... [...]

Social listening helps brands capture consumer needs and create the products and solutions that consumers want – often before the idea is even fully formed. Search Engine Land has published an article providing detailed information on social listening. The SEL team says, “There are countless use cases for social listening. The most popular, as it requires lots more space to detail fully, is seen in The Ultimate How-To Guide for Social and Media Analytics!  Why do brands and agencies use it? Brands and agencies use social listening because it shows them precisely what consumers want, where... [...]

Securing more and more sales is a need to achieve organizational growth. With right strategies you can continue to convert more prospects into customers. Marketing Week is hosting a webinar ‘How marketers can win the struggle to hit sales targets’ on Tuesday, April 27, 2021. The MW team says, “The expectation of marketing to drive business-wide growth is clear, but some marketers still have a long way to go to prove their effectiveness, with two in five saying they struggle to meet sales targets. The majority know that to hit them they need to understand what drives the biggest... [...]

What’s something that almost every video, commercial, and sales video, needs? Answer: Narration. They need human voices to read scripts, explain concepts, and keep viewers engaged. The problem is cost. Voiceovers are expensive. Go on the freelance sites, and you’ll find that you can end up paying a lot for your voiceover. One highly rated voiceover provider charges $200 for 100 words, and $25 for each additional 1 to 100 words. An average 5 to 6 minute video has around 1,000 words, that would cost $425! So we need a better solution, one that is affordable for all of us, and doesn’t requires... [...]

Affiliate Summit is hosting a webinar ‘How To Win On iOS 14: Mobile Marketing in the post-IDFA world’ on Wednesday, April 28, 2021. The Affiliate Summit team says, “Join Minnie Mayer who will help you prepare for a post-IDFA world and win on iOS 14. This webinar will cover: An overview of the iOS 14 privacy changes and how they impact the industry Maximizing the benefits and overcoming the limitations of SKAdNetwork Strategizing UX for improved measurability and increased conversions. Plus, added time for an AMA to have any of your IDFA questions answered! Minnie is a seasoned... [...]

MOZ has announced the launch of the new performance metrics suite for providing an improved page experience. Its new feature enables SEOs to analyze Core Web Vitals in bulk and view performance through a holistic SEO lens. The MOZ team says, “The Performance Metrics beta pulls in all Core Web Vitals using Google’s Lighthouse API, as well as additional performance metrics that can improve the page experience for end users. Within the beta, Moz Pro customers are able to quickly, yet thoroughly, evaluate factors critical to their search performance. What once was a time-intensive task... [...]

The Google Analytics 4 (GA4) platform has undergone several changes to provide us with better insights into marketing. By setting up web-based GA4 tracking, you can allow GA4 to begin collecting data. Seer Interactive contributor Jennifer Blunt has published a step-by-step guide to help you set up Google Analytics 4 (GA4) web tracking. says, “With all we’ve been hearing about Google Analytics 4 (GA4) and how it’s one of the biggest changes to Analytics we’ve ever seen, it can feel intimidating to know where to begin. While there’s still a lot of unknowns, one of the best ways to... [...]

Personalized email campaigns empower you to build strong connections with the people who matter most to your organization. Martech Today is hosting a webinar ‘Drive Customer Engagement with the Power of Personalization’ on Thursday, April 22, 2021, at 1.00 pm EDT. The Martech team says, “Join Adrian Turner, Senior Personalization Lead for Business Development Bank of Canada (BDC), and Leigh Price, Sr. Manager PMM, Salesforce, to learn more about the solution he used to create email campaigns with personalized recommendations at the moment it’s opened – not when it’s... [...]