Instagram advertising is a fascinating process that involves competition, calculation, capital, and strategy. It helps you reach out to your target audience, resulting in better business.

HubSpot has published ‘The 2021 Guide to Instagram Ad Costs’ highlighting various Instagram ad formats and their costs. 

Jay Fuchs says, “Advertising on Instagram can be an accurate and effective way of reaching the right prospects at various stages in their buyer’s journeys. If done right, your business can leverage the platform to generate interest in your products or services and turn users into customers.

Instagram ad example on timeline

But, how should you approach placing ads on the platform? What should your budget look like? And who should you be targeting?

You’ll need to answer those questions before launching your campaign. But before you approach any of them, you have to understand how the platform calculates advertising costs.

How are Instagram ad costs determined?

Instagram ads are bought on an auction bidding system that ultimately dictates their prices. An advertiser starts by establishing their campaign budget and submitting a bid”.

The 2021 Guide to Instagram Ad Costs

HubSpot

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